In early 2018 I realized I was about to lose my job. I don’t mean this in the sense that I was about to be fired or let go; the company I worked for was about to be acquired by an behemoth of a company that has been getting some very bad press lately. “Keeping” my job would mean accepting a new role in a new organization that I wasn’t keen on joining.

Don’t get me wrong. I’ve got nothing fundamentally against vaporizers as a potentially safer alternative to tobacco cigarettes and a tool to help nicotine addicts quit, but for various reasons I knew it wasn’t the organization for me.

I looked at the situation as an opportunity. At some point in my early twenties I’d decided that I would start a company before I turned thirty. At some point in my mid twenties I’d forgotten about this goal. With less than a year before my forgotten deadline I put the situation and the forgotten deadline together: I started Super Good Software.