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Taking a successful wool and knitting brand from not selling yarn on the internet to selling yarn on the internet. And doing it well.
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Founded in 1978 in West Yorkshire, England, Rowan is an established heritage wool and knitting brand, supplying quality products that can be translated into timeless design. Showcasing natural fibres in a paint-box colour palette, Rowan has grown into a worldwide company, servicing over 30 countries and counting.
Super Good's expertise and patience has been critical in aligning the technology across our brands. Their team were able to leverage our existing infrastructure to quickly build and deploy a new Rowan experience that better fit the story and vision of the brand. We could not have done this project without them.
  • Julien Blanc
    Group eCommerce Director, DMC Group


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